The tech giant based in Cupertino will finally have its search engine! Apple's search engine might replace fast Google's search as default from the iPhones. For fans, such a change is much-awaited.

Report: Apple’s Search Engine Might Replace Google Search on iPhones

The tech giant based in Cupertino will finally have its search engine!

Apple’s search engine might replace fast Google’s search as default from the iPhones. For fans, such a change is much-awaited.

The newest generation of iPhones that run on iOS 14 has already begun offering users with their search results and direct users to websites, right when they type from the home screen. Such a thing proves that the tech giant has its search engine in the works. 

Could Apple beat its rival? What should we expect from a new default search engine?

Here is what you need to know. 

A Search Engine by Apple

The rumor mill had started when Apple poached its rival’s head of search John Giannandrea a few years ago. A fresh report, however, offers more details.

The US Justice Department hit Google with an antitrust lawsuit. Apparently, the company has “unlawfully maintained monopolies through anticompetitive and exclusionary practices in the search and search advertising markets.”

The search giant has been the default search engine for the iPhones for more than a decade. According to some sources, Google shells out approximately $12 billion/year to keep that status. 

If the US Justice Department stops the deal, Apple must look for a great alternative. So, it’s pretty obvious why the company might choose to develop its search engine, right?

What We Should Except?

Replacing Google’s search engine might take years. However, considering Apple’s anticipated revenues to go a little over $50 billion, the tech giant can take a risk and make long-term investments. 

Also, the company already manages most of the components utilized in chipsets that power its iPhones, AirPods, and Watches.

So far, Google was the only one that managed to stay close to Apple. That could change immediately if the exclusive agreement comes to an end, and Apple will release its search engine.

If everything turns out accurate, Apple won’t be at its first “alternative development.” Apple Maps was created back in 2012 as an alternative to Google Maps.

 

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