Google Chrome is Preparing to Block Some of the Ads that are Flooding the Internet

Google Chrome is undoubtedly one of the best browsers available, but even so, there’s always room for improvement. And the latest news will surely delight a lot of people, as Google plans to make its Chrome users get rid of some of those pesky ads that are flooding the internet. Because we have to admit: nobody likes ads.

But as not all the ads are targetted, the Chrome browser will remove those that pointlessly consume internet bandwidth and the ones that are draining too much battery life of the devices owned by the users. We can expect the removal of the ads to arrive in the following months.

You won’t even notice the change

Don’t expect to navigate the web next time and yell, “Wow! Where did all those ads go?”. Chrome Product Manager Marshall Vale reveals that only 0.3 percent of all the ads are targetted. He wrote in a blog post the following:

“We have recently discovered that a fraction of a percent of ads consume a disproportionate share of device resources, such as battery and network data, without the user knowing about it. These ads (such as those that mine cryptocurrency, are poorly programmed, or are unoptimized for network usage) can drain battery life, saturate already strained networks, and cost money. “

It’s obvious that no major browser would ever try to stop all ads. Many websites couldn’t exist anymore without those ads as they generate money through them. So if you want to stop as many ads as possible, you should just download the optional Adblock extension for Chrome. Of course, some websites will force you to disable it, as you can’t access their content otherwise.

Google Chrome has reached a staggering amount of 1 billion users, and there’s no wonder why: the browser offers a load of useful features like incognito browsing, instant translation for whole webpages, task manager, and many others.

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