News about Apple’s latest decision to reopen its retail stores emerged recently. Deidre O’Brien, Apple’s head of retail, announced the plans of restarting all the operations in the safest way possible.
The tech giant closed all of its stores outside China in March as the new coronavirus pandemic spread globally. Even if most stores are now ready to function again, Apple still weighs its next steps.
The Fate of Apple Retail Stores Announced
Deidre O’Brien took his time and posted a letter on Apple’s webpage. He offered some essential details about what the future might hold for the Apple retail stores. In his letter, O’Brien explained: “We look at every available piece of data – including local cases, near and long-term trends, and guidance from national and local health officials.” It seems that Apple is more focused on limiting occupancy and offering people more room.
The reports show that over 80 % of Apple’s 510 stores around the world remain closed. The company, however, will reopen 25 more stores in the US, 10 in Italy, and 12 in Canada, next week, according to 9to5Mac. O’Brien added: “Our commitment is to only move forward with a reopening once we’re confident we can safely return to serving customers from our stores.”
Moreover, the degree of service provided will vary by store, O’Brien explained. All stores will let customers make some Genius Bar reservations and pick up the stuff ordered online. Some stores will only provide curbside or storefront service rather than allowing customers to enter the store.
Finally, for those retail stores that reopen, O’Brien states that a temperature check will be needed, and all staff and customers will have to wear a face mask. Apple will offer all the face coverings to customers who don’t bring their own. New social distancing rules will also be introduced in stores.